If you make and sell cookies of any kind and aren’t using a heat sealer, you are missing out! Heat sealing your cookies offers many advantages that we’ll review today. When starting your business, a heat sealer seems like one more thing to buy and store. And let’s face it, a heat sealer is not exciting. But what it can do for you and your cookies makes it a worthwhile and small investment.
Do I Really Need A Heat Sealer?
When my daughter started her biz, she started with self-sealing bags; a heat sealer did not seem necessary. And I will admit, self-sealing bags are not bad, we still always have them in stock, and they work well for certain orders. However, pretty quickly, we realized heat sealing offered some advantages we hadn’t previously considered.
For starters, heat sealed packaging definitely keeps your cookies fresh and softer for longer. Self-sealing bags are just not airtight. Our top priority is making sure our products taste as fresh and delicious as possible. If a heat sealer can extend the freshness of your product by days, it’s completely worth it, it my opinion!
Next, the ability to freeze decorated cookies, already packaged is a game changer! Some people decorate, package and freeze due to their volume of orders. Others purposely freeze because they are convinced the magic of the freezer makes their cookies taste even better! Regardless of your motive, the ability to decorate, heat seal, freeze, thaw and sell has a HUGE time management benefit. If you’re not already freezing your cookies, THIS post will help.
The professional look of having heat sealed packaging is the other big advantage. If you take your packaging and marketing seriously, you should definitely be heat sealing. We talked about this a bit in THIS post all about packaging essentials.
Once you have a heat sealer, it’s hard to imagine not having one. Some bakers even use them to make smaller piping bags and other unique hacks!
What’s The Best Heat Sealer?
THIS is the heat sealer we have and is by far the most popular sealer in the cottage baking industry. It’s not pretty or fancy but it sure makes your cookie packaging look pretty and fancy! It’s super easy and safe to use and does the job to seal in the freshness!
What Are The Best Bags?
This is going to sound crazy, but we use our favorite self-sealing bags to heat seal! We have tried many different kinds and brands of bags but we always come back to these! The #1 thing we love most about these is that they do not stick or cling to the cookies. We’ve tried others that clung to the icing and ruined the cookies. Our most common sizes we always keep in stock are 4×6 and 5×7 but they have many different sizes available. We’ve even used their 11×14 size to seal whole cookies platters!
I know what you’re thinking….and yes, we cut off the seal. We actually use pinking shears to trim the bags about 1 inch above the heat seal. The main reason we do this is because when you heat seal, they are SEALED airtight. Cutting the excess bag off with pinking shears gives it a nice look and allows your customer to easy tear open the bag.
To Seal This Up…
See what I did there? ☺ We are all about finding the best tools, products and deals to help you run a thriving business! I highly recommend a heat sealer for the many benefits it provides at a very minimal investment. If you have found bags your love for heat sealing, please share! Or if you use your heat sealer for other creative hacks, enlighten us, Bestie!
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